USAT Launches #DreamingSeason

COLORADO SPRINGS, Colo. — USA Triathlon announced the start of #DreamingSeason, a new campaign that encourages both veteran and first-time triathletes to set their goals for 2018. The digital and social media-driven campaign connects the multisport community and provides training resources that athletes of all levels can use in the upcoming triathlon season.

First introduced by TrainingPeaks, a training plan software provider and USA Triathlon partner, the concept of #DreamingSeason was adopted and built-out into a full digital campaign by USA Triathlon.

“The beginning of the year is a critical time to reach current and prospective triathletes before they dive headfirst into their season,” said Chuck Menke, Chief Marketing Officer at USA Triathlon. “We encourage athletes to talk about, and openly share, their goals — however big or small. And USA Triathlon also wants to provide them with the resources to help achieve these goals. #DreamingSeason is designed for anyone — from longtime members to aspiring triathletes.”

During #DreamingSeason, USA Triathlon will publish inspiring content focused on training and goal-setting daily at, with leading coaches and industry experts offering their advice on everything from preparing for your first triathlon to reaching your mental potential.


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