Rudy Project Announces Project Podium

Denver CO – Rudy Project North America, exclusive distributor of Italian-made endurance sports gear, and the most worn helmet at Kona 7 times in a row, is launching Project Podium, an initiative that rewards North America’s fastest age group triathletes with award-winning performance Rudy Project eyewear and helmets. All age group racers that win their age group in any sanctioned long distance triathlon in the United States and Canada are eligible to receive a free, top-of-the-line Rudy Project Boost 01 road aero helmet and pair of Tralyx sunglasses. Winners will also be featured on Rudy Project’s website, and lauded on social media as the top long distance age group triathletes on the continent.

“A full-distance, 140 mile plus race is nothing to sneeze at, and attempting one is a feat in of itself,” said Paul Craig, Co-CEO and Co-Founder of Rudy Project North America. “To win your age group, to come out on top, is something exceptional, and we want to reward the best, with the best.”

The program is open to all age group triathletes that compete in a sanctioned long distance triathlon race, in Canada or the United States, that is included in Project Podium’s list of eligible races.  “Rudy Project is simply the best,” said Paul Craig. “We’re choosing to celebrate athletes who power the sport – the age group athlete, and rewarding those that get to the top, the pinnacle of success. It may seem too good to be true, but we’re serious. If you win your age group in one of our listed races, we want to give you a helmet and sunglasses. If that extra push is all it takes to motivate someone to train a little harder, run a little faster down the chute toward the finish line, then we’ve done our job.”

Winning athletes can submit their information and race results for verification online here. Athletes that won their age group in any 2018 full distance triathlon prior to the announcement of the program are also eligible to redeem retroactively. Full terms and conditions of the initiative can be found online here. as well as a full list of eligible races. The program will run until December of 2018.


Friday Freeman Fave: The Rudy Project Boost 01 – Aero Every Day

By Alison Freeman (link to About Us)

When I first stepped into the world of triathlon on my entry-level road bike, I was somewhat taken aback by all the fancy, tri-specific equipment – time trial bikes and disc wheels and, in particular, those long-tailed aero helmets. I thought that normal bikes and normal wheels and normal helmets were for normal people like me, and all that fancy gear was for the fancy people winning the races.

Fast forward almost a decade, and my concept of “normal” has changed considerably. I still consider myself a normal person (as in, not one of the fancy people winning races) but I am now surrounded by lots and lots of fancy, tri-specific equipment. My one hold out has been my helmet – I just haven’t been able to get past the idea that I need to be really, really fast not too look like a massive poser in an aero helmet. My mind may have been changed, however, by the Rudy Project Boost 01 helmet.


The Boost 01 is Rudy Project’s first ever road aero helmet. Which begs the question, what exactly is a road aero helmet? Like a road helmet, the Boost 01 has a standard profile – no tail – and provides ventilation through 10 strategically placed vents. Like an aero helmet, the Boost 01 has a smooth, mostly solid surface and was crafted in a wind tunnel in order to achieve superior drag reduction. So: the Boost 01 is an aero helmet shaped like a road helmet, a.k.a. a road helmet with aerodynamic properties, a.k.a. an aero helmet that you can wear every day.


To better understand the wearability and aero properties of the Boost 01, but not having access to or the budget for a wind tunnel, I conducted highly scientific field testing based solely on observation. Observation which is definitely not subject to perception bias, as evidenced by the fact that I definitely thought the Boost 01 was a little heavier than my WindMax when it is, in fact, almost 30 grams lighter.

So while we can acknowledge that my high school physics teacher would not have signed off on my experiment, I still did my best to be as scientific as possible. I rode a rectangular, rolling route on a gorgeous, 65 degree day with a slight breeze that (because: Boulder) was always either a crosswind or a headwind. I tested three different setups: Boost 01 with Optical Shield, Boost 01 with Sintryx sunglasses, and Boost 01 with Stratofly SX sunglasses, and made sure to experience both climbs and descents with each setup.

I started out my ride wearing the Boost 01 with Optical Shield. The shield itself can be popped in and removed easily, but feels snug once it’s in place, and has a hinge so you can flip it up and down (that’s so you can get the helmet on and off while the visor is installed, which I quickly discovered). Having sun protection without wearing glasses was a new experience for me, and I did initially have to resist the urge to push the visor up the bridge of my nose. I also fidgeted a bit with the fit of the helmet to get the proper shield position, but that may be the result of my head being slightly miniature.

I spent a lot of time throughout my ride popping back and forth from my basebars to my aerobars to get a sense of the aerodynamic benefit that I would (or wouldn’t) get from riding aero. With the Optical Shield, I noticed a distinct and sizable difference in wind noise each and every time I dropped into aero. (Holy cow it’s working!) I also noticed the center hinge on the shield disrupting my view each time I popped into aero, and couldn’t decide if this was a big deal or not.

After about 7 miles I swapped the Optical Shield out for the large profile Sintryx sunglasses, and I immediately noticed a smaller visual field relative to the shield – and decided that the minor annoyance of the hinge from the shield was a small price to pay for that wide angle view. I again popped back and forth from basebars to aerobars, this time noticing an occasional but not consistent difference in wind noise between the two positions. At higher speeds there was a lessening of wind noise – and in my mind, drag – in aero, but at lower speeds there seemed to be no difference.

For the final leg of my ride I swapped out the Sintryx for a pair of small profile Stratofly SX sunglasses. At this point I was really jonesing to put that Optical Shield back on, to return to the wide angle view and get the pressure of the sunglasses off my nose, but I stuck with the Stratoflys to complete my testing. I was a little tired of the back and forth between aero and basebars, and when I found no discernible difference between the two I decided to stay in my comfy position and just ride home.

Overall I really like the Boost 01. Based on the fact that cyclists in the opposite direction were waving in response to my wave (and sometimes waving first!), I concluded that I did not look like a giant bozo wearing the helmet. I also appreciated how forgiving the aero profile was – I didn’t notice any crosswind issues while riding or when turning my head to check for traffic, and didn’t feel that I had to hold a specific head position in aero to attain the aero benefits (yes, I did try several head positions!).

What I actually appreciate the most is the fact that I can get that race day pop in speed by saving the Optical Shield for racing only, and wearing my smaller profile sunglasses for every day training rides. So unlike my race wheels, the Boost 01 is an investment in free speed that you can use more than a handful of days each year.


The Boost 01 is available direct from Rudy Project in a variety of colors, and both with and without the Optical Shield. I highly recommend springing for the shield for race day speed as well as the uber cool vibe.

Check out the Boulder Peak Recap Video!

Relive and feel the energy from one of the most exciting events of the year, the Boulder Peak Triathlon! Video by Kenny Withrow (Sponsored by: CLIF Bar, Audi Flatirons – Boulder, Colorado Multisport, 303Triathlon, Lorissa’s Kitchen, Rudy Project, blueseventy)

2017 Boulder Peak from 5280 ELITE on Vimeo.

Team Colorado Fun Run & Picnic

On April 30th at 3pm IRONMAN welcomes Team Colorado members and their families to its office located at 1795 Dogwood Street, suite 300 inLouisville for some picnic fun and a short run of either a 5k or 10k, a skills clinic and a chance to see some of the behind the scenes operations of just how an Ironman is staged and supported. The warehouse in Louisville supplies everything needed for all North American Ironman races. From pallets of Gatorade, to boxes of bags and stickers and kayaks, it’s all right here.


3pm run skills clinic by D3 Multisport, followed by a 5k or 10K run
4pm bike skills clinic
4:30 to 6pm food and fun with prizes.

After the run, race directors Tim Brosious and Dave Christen will grill food for all and Mike Ricci of D3 Multisport will offer a bike clinic focusing on navigating aid stations and some bike strategy relative to the course. Please bring your bike to practice grabbing bottles and other ideas to make your ride stronger.

Prizes will be randomly awarded to Team Colorado as part of the Strava competition in which ROKA  , Rudy Project, INFINIT Performance Nutrition, Lock Laces, Colorado Nutrition,  Colorado Multisport all contributed to those who completed the D3 Multisport Strava segment that is part of the Ironman Boulder course.

Read Do You Strava? here

But not everyone Stravas, so other swag and prizes will be there as well as part of the fun. Bring the family, there is even a basketball hoop at the warehouse and maybe Team Coloradans can show off their hoop skills–or the kiddos can.

The race is almost here, come socialize, relax have some good food, try to figure out what the water temperature is going to be (joking, but the most asked question ever)–you know talk about all that stuff triathletes worry about–or not, and just show up and enjoy your Colorado triathlon community.


If the weather doesn’t cooperate for out door activities, we’ll just move it inside the IRONMAN offices.


Event flier here

Do you Strava? Join Team Colorado & win prizes!

Boulder, Colorado, USA – Mike Ricci & Jim Hallberg: D3 Multisport

Author: Bill Plock

Do you Strava? Yet another verb in our language morphing from a website (i.e. googling). Join the Team Colorado Strava group and you can be eligible to win prizes for completing the D3 Multisport segment within the Ironman Boulder bike route. The segment essentially starts at 63rd and Nelson Rd., heads West to highway 36, then North to St. Vrain and East to 65th and south back to Nelson Rd.

D3 and some of their partners including; Rudy Project, Infinit, Colorado Nutrition, Pro Bike Express, and Lock Laces will be giving away products to athletes who complete the D3 segment in the month of April. You need to join the Team Colorado Strava group to be eligible—and ride your bike between Arpil 7th and April 30th—that’s it! Click here to join

This isn’t about coveted KOM or QOM’s (king and queen of the mountain) but rather participating. Team Colorado is initiative started by Ironman Boulder to build a stronger community feel at their race in June. It’s morphing to be an inclusive group encouraging athletes to be more engaging and have fun training. All clubs, athletes, groups and individuals are welcome at events.

Most of the prizes will be given at the Team Colorado picnic scheduled for Sunday afternoon on April 30th at the Ironman office/warehouse in Louisville. There, food and beverages will be available along with some great advice from experts of D3 Multisport along with other fun events and a chance to see some of the behind the scene happenings on how a triathlon is put together. The Ironman warehouse in Boulder is the staging place for everything needed for all of their North American events. Families will be encourage to join the picnic!

XX2i Optics Gift Guide from Rudy Project

The following is sponsored content from Rudy Project


The holidays are right around the corner, and XX2i Optics is here to provide you with a wide range of options for everyone in your circle of family and friends, from the weekend warrior to the superstar pro athlete. Check out our top picks for the 2016 giving season, and don’t forget all XX2i shades come with a 365 day money back guarantee and a lifetime frame and lens warranty.




Perfect for: The Hardcore Competitor


The Hawaii1 is XX2i’s latest performance-oriented sunglass, featuring a top of the line carbon frame built for any athletic endeavor that weighs in just under 0.8 ounces. The Hawaii1 comes standard with polarized lenses that employ 8K optical technology, ensuring the utmost frame durability and lens clarity for any kind of outdoor training and racing. A fully adjustable nosepiece combined with rubber temple tips make the Hawaii1 ideal for any face shape, and ensure these shades don’t budge or slide. Available in three versatile colors, Matte Black, Matte Tortoise, and White, the Hawaii1 is the piece of gear you need to crush the competition.



Perfect for: The Detail-Oriented Outdoorsman


XX2i Optics Polarized Sport Reader sunglasses make versatility the name of the game – sport sunglasses that give you up close clarity when you need it. With multiple frame styles and colors, the Polarized Sport Readers are available with discrete backside magnification zones in +1.50, +2.00 and +2.50 providing a range of superb optical solutions. All three compatible frames (France1, France2, and USA1) offer fully adjustable temple tips and nose pads to ensure a solid face fit that won’t shift when you look down at your phone or fishing lure. Every pair comes with a 365 day money back guarantee and a lifetime frame and lens warranty – even against scratches.


France2 Pro Kit

Perfect for: The Any Day, Any Time Athlete


Designed with the aid of top athletes, the France2 Pro Kit offers unparalleled performance while going easy on your wallet. Featuring one frame and three spare lenses, the France2 Pro Kit is the ideal solution for athletes training around the clock with variable light conditions. With multiple styles, colors, and lens configurations available, the France2 provides a range of superb optical solutions. Made from flexible and strong Grilamid, this frame is incredibly sturdy and includes fully adjustable temple tips and nose pads to ensure an accurate, individual face fit that holds strong while remaining feather light.




Perfect for: Your Stylish Sibling


As one of XX2i’s first casual models, the Bermuda1 is the ultimate go-to sunglass that doesn’t break the bank. Available in classic Matte Black, Matte Tortoise, White & Black, and Crystal Black, the Bermuda1 is the perfect accessory for any adventure, whether that is a trip to the beach or a quick walk with the dog. Using the same advanced materials as XX2i’s performance models, the Bermuda1 comes standard with polarized lenses that employ 8K optical technology, ensuring the utmost frame durability and lens clarity.


USA1 Dual Pack

Perfect for: The Adventurous and Stylish

The USA1 Dual Kit contains two pairs of sunglasses and three sets of spare lenses. A tank protector case and two microfiber soft carrying bags (that can also be used as cleaning cloths) are also included with these frames. The features on these sunglasses are perfect for running, cycling, golfing, fishing, or just about any outdoor activity. Like all XX2i shades, the USA1 comes standard with adjustable temple tips and nose pads for a custom fit on any face. The USA1 Dual Kit is also the winner of Gear Institute’s “Best Value Sunglasses” award, making them a superb choice for the outdoorsman or woman who needs versatility, and frames that compliment their outdoor apparel.


XX2i Trucker Hat

Perfect for: The Edgy Explorer


This 6 panel, classic trucker has a woven cotton front, mesh back for breathability, and an adjustable snapback to ensure a comfortable and secure fit. The raised embroidered thread logo puts it a cut above your average trucker hat, with clean side logos and an elevated crown design making it compatible with your favorite pair of featherlight XX2i Optics sunglasses.  Small details, like the white stitching on the bill and the embroidered logo on the back, make this the perfect stocking stuffer.

More Great Gift Ideas From Rudy Project

The following is sponsored content from Rudy Project


The holidays are right around the corner, and Rudy Project is here to show you the latest and greatest gear for the athlete in your life.  With so many wonderful products to share, this post will highlight helmets and transition gear.  Watch for more great gift ideas from Rudy.


Here are our best helmet picks for the 2016 Holiday Season.




Why it rocks: Crafted in Italy’s famous Pininfarina wind tunnel with the aid of aerodynamics guru John Cobb, the Boost 01 is Rudy Project’s first-ever road aero helmet. Incorporating many advances in fluid dynamics which has made Rudy Project a staple in the aero / TT helmet world, the Boost 01 is a technological marvel. Featuring 10 vents to assure superior ventilation and a forward placed aerodynamic pressure zone to reduce neck torque, riders can go further, harder and in more intense heat while maintaining superior drag reduction. Lightweight and compact weighing in less than 10 ounces, the Boost 01 is unmistakably Rudy Project.

Who to buy it for: The aero athlete that never settles for less than the best.



STERLINGStand Out. Be Seen. Be Safe.

The Sterling was designed with the aid of an Italian hat craftsman to provide the utmost in comfort & safety. 18 vents assure you’re properly cooled while the RSR7 retention system provides on-the-fly, single-handed adjustment. The Sterling is available in number of bright fluo colors and comes with a removable bug net and visor. This is a helmet loved by cyclists all over the world at all ability levels. We recommend Yellow Fluo for men and Pink Fluo for women. Comes with an optional visor.

Who to buy it for: The road racer with style.



Why it rocks: The Wing57 is the reason Rudy Project has won #1 Aero / TT helmet of the IRONMAN® World Championship in Kona for the last six consecutive years. A breakthrough of scientific research, the Wing57 utilizes multiple new technologies including a fully integrated and removable optical shield, a dorsal ridge to change lateral wind force into forward momentum, and the new patented Vortex Killer System which straightens tail air flow and significantly reduces drag.

Who to buy it for:  The triathlete who just needs to shave a few more minutes off to qualify for Kona.


Transition Gear



TRANSITION 46The Triathlete’s Toolbox

Winner of Triathlete Magazine’s 2015 ‘Best in Class’ award, this all-in-one bag is available in two slick colors, and can be changed from duffel to backpack with the switch of a strap. Equipped with 270 degrees of broad storage access, the Transition 46 contains a hidden helmet holder with adjustable straps, a padded protective eyewear pocket, and a ventilated shoe compartment. This triathlete toolbox also includes a waterproof bottom ideal for wetsuit storage, and three additional drawstring bags labeled for swimming, biking, and post-race apparel. Most importantly, the front pocket features a transparent ID window and race day checklist, so you’ll never leave gear at home again.

Who to buy it for:  The athlete that loves to be organized. Or needs to be more organized.


Best sunglasses picks here

Rudy Project Holiday Gift Guide

The following is sponsored content from Rudy Project


The holidays are right around the corner, and Rudy Project is here to show you the latest and greatest gear for the athlete in your life.  With so many wonderful products to share, this post will highlight eye wear.  Watch for more great gift ideas from Rudy.

Here are our top sunglasses picks for the 2016 Holiday Season.




SYNFORMThe Foldable Sport Sunglass

Rudy Project took the eyewear industry by storm with the release of the Synform, the brand’s most technologically advanced sunglass design. Built upon 3 years of development with professional athletes and mechanical engineers, the Synform is a one of a kind, completely foldable performance sunglass. Featuring many of Rudy Project’s core technologies, including vented interchangeable lenses, fully adjustable temple tips, and the Ergonose 8™ nosepiece, the Synform can be custom fit to every face. This sturdy sunglass is ultralight, made with Kynetium™ Alloy temples and a Grilamid chassis to ensure toughness. The Synform™ is prescription friendly, and can be digitally surfaced along the backside of the lenses for edge-to-edge coverage.

Who to buy it for: The gearhead who you thought had everything.




FOTONYKCustomize Your Performance Look

Two years of intense research and countless hours of design have culminated in Rudy Project’s latest performance sunglasses: the Fotonyk. Featuring an all new ‘Lens Bumper’ system, the Fotonyk provides enhanced protection to the face during falls or impacts, all while offering a customizable look. The bumpers, which are available in an array of colors, can even be removed to create a half-rim lens with an unobstructed view. In addition to this new technology, air channels are strategically placed at the top of the lens so users can easily manage internal airflow and mitigate fog. The fully adjustable ErgonoseX™ nosepiece and variety of interchangeable lenses, including the unbreakable and photochromic ImpactX lens, make the Fotonyk an individualized gear piece specific to the wearer’s unique style and face shape. The Fotonyk is also available with high-tech prescription solutions such as the brand new Optical Dock, capable of high strength corrections in a sturdy removable platform.

Who to buy it for: The fashion forward racer that loves everything custom.



TRALYXWhat the Pros Wear

If you saw Aussie Tim Reed roar past the finish line at the 70.3 IRONMAN World Championship this year, you saw the Tralyx in action. Rudy Project redefined the pinnacle of sports eyewear technology with the top selling Tralyx performance sunglass. The powerful and dynamic design takes Rudy Project a step forward into the future, while
building upon 30 years of technical innovation in the eyewear industry. With brand new features such as the unique PowerFlow™ ventilation system, Adaptive Tips™, and the Ergonose™ IX nosepiece, the Tralyx is an absolute showstopper. This sunglass is also available with ImpactX-2 lenses, Rudy Project’s most durable photochromic lenses. We recommend the White Gloss frame for men and Rubin Gloss for women.

Who to buy it for: Photochromic lenses for early morning running geek, and buy yourself a pair with multilaser lenses.




AIRGRIPThe Perfect Blend of Sport and Casual

The elegantly crafted Airgrip combines features and style to support your daily adventures, all while protecting your eyes in unique wraparound style. With distinctive triangular vents located on the temples, the Airgrip pairs superb airflow with excellent design. For outdoor enthusiasts who may need complete side protection, a soft closed-cell shield can be easily interchanged with the included open-cell comfort pad. Available with prescription lenses as well as three sport-specific packages – Sailing, Cycling, and Outdoor – the Airgrip is engineered to deliver superior protection from light, wind, dust, and other harsh atmospheric elements.

Who to buy it for: The high altitude backpacker who needs lenses that perform, no questions asked.





Rudy Project’s all-time bestselling performance sunglass frame has been combined with 5 optically superior lenses to create the Rydon Performance Kit. Incredibly lightweight and completely adjustable, the Rydon frame accommodates all faces with a precise and custom fit, which easily adapts to your shooting position or ventilation requirements. Built in QuickChange™ technology enables rapid lens swaps between the 5 included lenses (Laser Copper, Action Brown, Clear, Yellow & Red Racing) depending upon lighting conditions or to increase the contrast of your intended target.

Who to buy it for:  The weekend warrior who appreciates the stylish and functional.





Why the Soundwave rocks: The Soundwave is one of the newer additions to Rudy Project’s Casual Sunglass Collection. This simple yet fashion-forward design is available in a variety of frame colors, complimented by Rudy Project’s precisely crafted lenses, including Rudy Project’s renowned Polar3FX option. Completely Rx-able with edge-to-edge surfaced lenses, the Soundwave is a sleek and versatile lifestyle design, perfect for the sidelines or the podium. Our favorite is the Ice Graphite Matte frame with Multilaser Violet lenses.

Who to buy it for:  The beautiful badass with effortless style.











Unbreakable Photochromic Optics

Building on Rudy Project’s ImpactX technology and after years of laboratory research and field tests with professional athletes, we’re proud to introduce ImpactX-2, a new array of technical lenses with uparalleled cutting edge photochromic particles. The lenses go from dark to light within a few seconds, and enhance contrast, even in darker conditions.

Polar 3FX

This revolutionary application of science and optics makes it possible to eliminate annoying glare and eye fatigue while not having to sacrifice visual clarity. After years of research and refinement, Polar 3FX was perfected by combining advance polycarbonate technology and process with cutting edge coatings, ensuring complete elimination of glare, polarized light, and harmful UV rays. The technology’s light absorption and molecular properties enhance contrast and depth perception while maintaining color integrity and minimizing eye strain.

Kona Race Week Recap: Friday

Just hours until race start… Here’s all the last-minute happenings of the day:


This morning, Khem had a few moments to catch up with the 6-time IRONMAN World Champion in Kona. “The only bad race is one you don’t learn anything from…” – Mark Allen


60 Seconds in Kona: A Look at all the Rudy Helmets – Bike Check In 


TO & Rinny at Bike Check In
TO & Rinny at Bike Check In


IRONMAN Humanitarian Athletes:  Shiz Gerami, Iran’s first female IRONMAN Trathlete and Jeff and Johnny Agar


Another compelling Colorado Athlete in Kona profile, Steve Johnson


Be sure to check out the new photos added to our Kona Race Week Album!


We attended the “Thank God I’m Not Racing Party!” hosted by Bob Babbit



303’s Khem Suthiwan continued to add to her collection of celebrity selfies – be sure to check out the album!


303’s Michelle Bandur hit the bike check-in, checking in with all the big bike stops along the lane, and bumping into some of Ironman’s first competitors from 1978!


Several 303 staffers attended the USAT brunch at Daylight Mind Cafe, enjoying a wonderful buffet and even better company… here, Michelle Bandur asks USAT CEO Rob Urbach about USAT’s role in the Ironman World Championships.


During our time at the USAT brunch we spotted the official swim course buoys being placed – Michelle and Nicole explain how they are set and the overview of the swim course:

We had the privilege of test riding the newest Ventum bikes, and caught up with founder Jimmy Seear:



Early this morning all the 303 staffers took a nice long swim along the ocean course…

Here’s a glimpse at the actual swim stairs athletes will use to both enter and exit the water:


And, Race Director for North America, Dave Christen, reports he drank 31 bottles dcof water in one day and offers these tips for spectators (“‘taters”) on race day.








Be sure to check out yesterday’s recap

And the recap for the previous week

Simon at 106 West
Simon at 106 West

D3 Multisport’s long-time Kona contender, Simon Butterworth, had this advice for his teammates:
“This IM stuff is a journey as you know.  Tomorrow as we run thru the Hot corner we will be able to answer the question of our family’s “Are we there yet” with a big yes.
Have a great day all fulfill your dreams.  ”