IRONMAN officially coming back to Penticton

By Khem Suthiwan

It’s official! IRONMAN Canada is coming back to where it all started in the Okanagan Valley upon the shores of Okanagan Lake. Athletes will be able to partake in frozen goodies from the iconic giant peach (The Peach Ice Cream) and authentic poutine from establishments like burger 55.

IRONMAN Canada (Penticton) holds a special place in many people’s hearts. It was the first IRONMAN race in North America. For me it was my first ever IRONMAN finish, that race was the last time IRONMAN Canada was in Penticton (2012), and the 30th Anniversary.

Aside from Kona, this was by far my favorite 140.6 race on the circuit, and the oldest and longest running IRONMAN race (outside of Kona). That last year our favorite IronNun Sister Madonna Buder’s raced. There were also three friends known as the Three Dick Eds (Ed Wong, Ed Russell, and Dick Enslie), who have finished all but one of 30 races since its inception. So much history here and we are glad to know that it’s not over.

Here’s the official word from Penticton:

Ironman coming home

From Castanet.net
By Colin Dacre

Ironman is coming home to Penticton.

City council voted unanimously Tuesday to have city staff move forward with negotiating a five-year agreement with Ironman Canada to bring the iconic race back to the city.

“Ironman coming back to Penticton is like a divorced couple getting back together again,” said Coun. Julius Bloomfield, explaining he’s “delighted” by the idea.

While a contract needs to be finalized, councillors heard the preliminary proposal will see Penticton host the full-length edition of the race for five years starting in 2020 at an annual cost to taxpayers of $299,000 in cash and $111,000 in-kind support.

Mayor John Vassilaki was on council with Judy Sentes in 2012 when Penticton dumped Ironman during a disagreement over finances.

“At that time it was the right thing to do in the circumstances,” he said. “But you know, times change and we have to change with the times.”

“We need to bring this event back to the community,” Vassilaki, calling the required outlay required of taxpayers “smart money.”

Since Ironman left, MB Events has organized a triathlon in Penticton first under the Challenge banner and now Super League. Both races did not attract numbers anywhere near what Ironman did, although the ITU World Championships in 2017 drew more than 3,500 athletes.

Earlier Tuesday council heard a presentation from Ironman representative Dave Christen, who highlighted $8.8M in visitor spending recorded during the 2017 Ironman in Whistler.

He shared figures that showed the average athlete comes from a household income of $247,000, is 40 years old and is 92 per cent university educated.

“This is where Ironman Canada was born,” Christen said.“The energy that we built here, is something that we try to emulate everywhere else.”

Photo: Colin Dacre
Ironman’s Dave Christen before council Tuesday

The required $663,000 host city contribution is being softened considerably by the business community, with local hotels, Tourism Penticton and others pitching in $200,000. It’s hoped additional sponsors can be found.

The proposal expects 2,600 athletes in the first year, which would translate to upwards of 10,000 visitors to Penticton during Ironman weekend.

A large crowd packed into council chambers broke into applause and cheers when the unanimous vote passed.

Read the full article here

Flashback Friday – On Assignment: Dave Christen at IRONMAN Arizona 2016

With over 130 athletes from Colorado racing IRONMAN Arizona this weekend, we went digging in the 303 archives to resurrect this awesome mini-documentary of a day in the life of Dave Christen at IRONMAN Arizona 2016, courtesy of Kenny Withrow. Enjoy!