Barry Siff Resigns as USA Triathlon Board of Directors President


Barry Siff talking to folks at Colorado Multisport about The Peak Triathlon in 2017

editors note: Barry Siff, for those newer to triathlon or Colorado, has had a major impact on the sport of triathlon. For years he headed 5430 which produced iconic races such as the Boulder Peak (now owned and run by Without Limits, Info here)

We at 303Endurance Network wish him the best in his future endeavors and thank him for his contribution to our sport and his kindness throughout the years.

Email

PrintAPRIL 15, 2019, 11:59 A.M. (ET)

USA Triathlon today announced that Barry Siff has resigned as President of the USA Triathlon Board of Directors, effective immediately, in order to accept the role of Chief Executive Officer for USA Team Handball. It is a full-time, paid staff position for the National Governing Body in the U.S. Olympic Movement. 

Jacqueline McCook, Vice President of the Board of Directors, has accepted the role of interim President. 

Siff joined the USA Triathlon Board of Directors in 2012, and was elected President in 2014. A former race director, he was integral in identifying and advancing USA Triathlon’s key organizational priorities, including development of the current 2020 Quad Strategic Plan. Siff also led the hiring process for Rocky Harris, who was named USA Triathlon’s CEO in August of 2017. 

“I have been a triathlete since 1986, and it has been an incredible honor and privilege to help lead USA Triathlon as its Board of Directors President for the past five years,” said Siff. “The current team at USA Triathlon is truly world-class, and I leave knowing that we have laid an incredibly strong foundation to achieve its mission of growing, inspiring and supporting the triathlon community.”

A champion for gender diversity within USA Triathlon governance, he helped to exponentially increase female representation on the Board of Directors. Siff also added an integral perspective to the Board as a former event organizer, and was a strong voice for all race directors while pushing the organization to better serve this key constituency group. 

As a member of the Executive Boards of the International Triathlon Union (ITU) and the American Triathlon Confederation (CAMTRI), Siff has served on several committees guiding the global direction of the sport over the last two years. His roles with the ITU and CAMTRI remain unchanged moving forward. Similarly, Siff was USA Triathlon’s top international ambassador, and directly supported triathlon development programs in Africa and Panama.

Siff was also a driving force for USA Triathlon’s ambitious efforts to grow participation and expand awareness for the sport — highlighted by the launch of the unprecedented Time to Tri initiative in partnership with IRONMAN, as well as the Legacy Triathlon, a new event leading up to the LA 2028 Olympic and Paralympic Games and set to debut this July in Long Beach, California.

Siff, who currently serves as Chair of a newly formed group comprised of Board Chairs from U.S. Olympic National Governing Bodies, has been an integral part of the multisport scene since 1986 as an athlete, coach, race director, writer and executive leader. He first became involved with USA Triathlon in a volunteer leadership role in 2009 as Chair of the Race Director Committee. 

“Barry Siff has made an indelible impact, both in the U.S. and internationally, during a span of nearly 30 years in multisport,” said Harris. “USA Triathlon has been incredibly fortunate to have such a passionate and dedicated leader at the helm of its Board of Directors, as well as his innumerable roles over the years. We are grateful for his service and passion, and we know that he will remain an integral part of the triathlon landscape for the foreseeable future.”

“Under Barry’s leadership, USA Triathlon has focused on better serving each of its constituent groups, as well as creating meaningful programs and initiatives to grow the sport, and investing resources strategically to ensure long-term, sustainable success,” said McCook. “Barry has always brought his unbridled enthusiasm, dedication and passion for the sport to his role as Board President, and for that we are extremely grateful. I look forward to working with the Board, Rocky and his team, to continue our work to grow, inspire and support our amazing triathlon community as I step into the role of interim President.”

McCook has served on the USA Triathlon Board as an Independent Director since 2013. She was elected the first-ever President of the Board of Directors for the USA Triathlon Foundation in 2014, and served in that role until 2018. McCook brings significant consumer-facing strategic, marketing and operational experience to the Board. She has served in senior executive positions in the consumer foods, retail and restaurant industries, including with PepsiCo, YUM! Brands, Diageo and ConAgra Foods. 

Her professional career also includes the consulting firm, McKinsey & Company; the national retailer, Target; and the investment-banking firm, Morgan Stanley. McCook received her Bachelor of Arts in international relations from Stanford University, and her Master of Business Administration with honors from the Harvard Business School. She completed her first triathlon in the early 1990s, and was a founding member of the Stanford Women’s Water Polo Team.  

303 THANKSgiving

By Bill Plock

I’m stumped. How can 303cycling, 303triathlon and 303radio even begin to thank everyone that supports us? Where do we start, who do we include? Everyone of course. Everyone who rides bikes, does triathlons, starts a race, pops a wheelie, runs on a trail, and just has fun doing what so many of us love.

Originally I thought I would like to thank those organizations and people who support us and make 303 even a possibility. But that just seemed too limiting and sort of missing the point. The point being we exists to celebrate pretty much anything that has to do with moving any direction on a bike, in a wetsuit or with running shoes on. But more than that, doing it with a smile, in places that make us smile, in events that challenge us and sometimes it’s just hanging out with our friends and community that makes it all worthwhile.

It’s about the smiles, the relationships and the community. So as Thanksgiving is upon us the entire 303network thanks you, our readers, for simply being part of the journey to share Colorado’s athletes, participants, organizations, races, events, and companies that make it all possible and put smiles on our faces. Please check out this album on Facebook of a few smiles collected over the year!

The 303 Team is forever in gratitude. Happy Thanksgiving.

2017 IRONMAN World Championships Kona – Bill Plock’s Tri Hearter Recap

BEN HOFFMAN

By Bill Plock

I’m struggling to know what to share with you. There is so much. So much. Joy. Triumph. Sadness. Perseverance. Grit. Guts. Tenacity. The list is super long!

The results of the Ironman World Championships are not measured by a clock, or a place on a podium or by a Garmin. They are measured by smiles, tears and hugs. By racing and watching this race, we make huge deposits in the experience bank of our souls that serve us later in life.

Colorado’s Vicki Derrick and Jamie Twedt

It’s hard to share an epic event like this without using a cliche. I need to remember that to “narrow your focus broadens your appeal” and as one of the eyes and ears of 303triathlon, my “job” is to share with you and try to find relativity in this ocean of stories. Imagine you are on the pier and 2,400 boats appear on the horizon intending to land. Each one from a different place, maybe a different continent, maybe even from a country you didn’t know existed. Each boat carries stories and dreams and some are captained alone but most come with a crew. But they all have one goal. To finish.

Being in Kona for race week is like being on a captive island of history and tradition drawing these boats in like a compass faces north. The triathlon world focuses here for the week. Even if the Ironman distance is not your race of choice, the challenge of the sport clearly radiates here. Experts and those in the industry greet all of these boats, and in our case meeting legends like Bob Babbitt and Mike Reilly to share the history and meaning of this race just make the landing that much richer.

D3 Multisport’s Simon Butterworth, on his way to winning his age group

I encourage you to listen to those interviews to gain a true perspective on what happens here and what HAS happened here. What I have learned, and continue to learn each time I am here, is that to know the history, and to respect the race is essential to understand its epic nature.

With the focus on Colorado and our saturation of this race with 54 athletes toeing the line we have a lot share—and a lot to be thankful for. It feels like family. With all those boats landing and people scurrying everywhere, to latch on to a familiar smile, to know just a few stories is like finding a life preserver in rough unknown waters.

303 Ambassador Todd Plymale-Mallory encourages Andy Potts

We at 303 see ourselves as a bridge to you. A place where you can see what happens when your friends and loved ones landed here with 2,346 other athletes. Yes some came here to win it all, and our local pro, Andy Potts, was the first American across the line. We in Colorado have a lot to be proud of.

The other 53 athletes persevered. We tried to share moments of each of their journeys and for any we may have missed, it wasn’t for lack of trying. And you made Colorado proud and it was such an honor to share your journey with our readers and subscribers a few thousand miles away. Even with technology of instant connectivity, it’s the intangible flow of like-minded energy and a love of this sport and a love of every journey we encountered, that hopefully rushed at the speed of light into your hearts. We hope you felt what we did, and sharing that and feeling such a wonderful community in Colorado at the “Super Bowl” of triathlon is what makes being at this race epic.

Be proud 303 Nation. We have the most amazing triathlon community in the world.