COLORADO SPRINGS, Colo. — Rocky Harris, a multifaceted professional sports executive and collegiate athletics administrator, today was announced by USA Triathlon President Barry Siff as the new Chief Executive Officer for the National Governing Body.
Harris, who was named to SportsBusiness Journal’s prestigious “Forty Under 40” list in April, spent the past five-plus years as an athletics administrator at his alma mater, Arizona State University, and comes to Colorado Springs with two decades of experience across professional and collegiate sports, as well as the corporate sector. An age-group triathlete, Harris has been instrumental in helping grow triathlon at the collegiate level and has been recognized for developing and implementing innovative initiatives throughout his career.
“The USA Triathlon Board of Directors is unanimously enthusiastic about welcoming Rocky to help lead our sport forward here in the U.S. and on the international stage,” said Siff. “Rocky brings 20 years of demonstrated leadership in key areas consistent with our new strategic plan: building collaborative partnerships, listening and working closely with key constituents and stakeholders, and being an inspiring leader of people. His passion for triathlon is extremely high, and we are confident he can help grow our sport in an effort to make a healthier America.”
“I want to thank Barry, the USA Triathlon Board of Directors and members of the hiring committee for the opportunity to work with a sport I’m truly passionate about and to serve the triathlon community,” Harris said. “I look forward to furthering a culture of excellence at USA Triathlon and working alongside the talented staff already in place who share my belief in triathlon’s special ability to bring people with different backgrounds together from across the world. The chance to take a sport I love and make it accessible to all communities and relevant to all generations, as well as build upon USA Triathlon as an inspirational and innovative brand, will be an exciting and fulfilling challenge. I’m proud of the progress we’ve made at ASU and confident the athletics department is set up for long-term success under Ray Anderson’s leadership.”
Harris and the USA Triathlon Board of Directors have already identified a number of priorities to advance the organization’s strategic plan, including creating collaborative partnerships within the sport and enhancing technology to engage new audiences. Additionally, Harris will look to collaborate with the High Performance department in support of the U.S. National Team, and find ways to increase value for members, coaches, race directors, clubs, elite athletes, volunteers, officials, corporate partners and others touched by the sport.
Harris’ role at ASU evolved throughout his tenure, with his most recent position as Chief Operating Officer, a role that included direct oversight of the strategic planning, implementation, administration and day-to-day operations of Sun Devil Athletics.
“Simply put, Rocky is not only one of the best administrators I have worked with in my career, but he is also one of the most well-rounded individuals I know,” ASU Athletics Director Ray Anderson said. “He is passionate, genuine, dynamic and strategic, and his unique skill set and perspective will undoubtedly help him flourish in this new role.”
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