REEB Cycles, The Bike Shop at CyclHops

by Bill Plock


What would you do if your bike was stolen and never to be found? Probably go get a new one right? Well not Dale Katechis of Oskar Blues (as in Dale’s Pale Ale) who decided to build himself a new one when his was stolen in 2011. Thus, the birth of REEB cycles with its character and edginess that mirrors the award winning brewer in Longmont.

This statement from their website tells it all; “REEB was founded in 2011 by some folks at Oskar Blues Brewery who eat, breathe, sweat, and bleed bikes. When the boss man’s old bike was stolen, the do-it-yourself mentality that pervades OB took over, and a bike company was born. We knew that we could make the bikes we dream about, and get people excited about them in the process.”


During a visit with Chris Sulfrain, fabREEBcator (I make da bikes), I learned about the care and precision they instill in each bike they make–by hand, in Longmont, Colorado. Their steel frames are made by True Temper in the United States–something they are insistent upon–using as many American made parts as possible. Each bike is then welded and made to order. It takes Chris about a week to make a bike depending upon how customized it is. A full service bike shop is located inside of CyclHops Bike CANtina in Longmont where you can check out the full line-up of REEB bikes. 

The line has grown over the years to include: Mountain, Fat, CX & Gravel, Road, Dirt Jump and Street. With catchy names like SixFidy, TyREEB, and Dirt Diggler it hard not to smile from the get go. A look at the detail and attention to these bikes tells you of the commitment to not only the high quality, but to designing frame geometry and component combinations tried and tested by the passionate riders employed by the company. Many of the bikes are available with titanium frames and many other options.

Their popular cyclocross bike, The Dirt Diggler is offered with two groups or as a single speed using Gate’s Carbon Drive. . In addition, it’s available in both steel and titanium and in six colors.  For a slight up charge you can pick your own color too!


But more than just great bikes, built to your specifications, REEB cycles is a culture and an extension of a lifestyle. No doubt beer and bikes go together like hot dogs and baseball. But at Oskar Blues, in addition to REEB, they have the REEB ranches, located in North Carolina and at the Oskar Blue Hops and Heifers Farm just outside of Longmont. Both locations are a testimony to quality food, beer, and a lifestyle that revolves around cycling, the outdoors and recreating. Both locations host musical events, private parties and invite nothing but good times—often on a bike or with a beer. 

In about three months, on February 12th, Oskar Blues will host the annual Old Man Winter Adventure Bike Rally and Run  where many REEB bikes will be found on potentially snowy trails outside of Lyons finishing with a “killer post-ride party with great music, a fire pit and a massive raffle”.

This is a great place to feel the passion Oskar Blues has for the cycling lifestyle and try a new REEB bike you surely want for Christmas!

Old Man Winter Adventure Bike Rally and Run details here

Monday Masters: “Descend” & “Build”

Many triathletes do not have a swim background, and some of the nomenclature between the lane lines can be confusing. Today’s question is one of terms that are seemingly at odds: “descend” and “build.”

Consider these two sets:
FR 3X100yds descend, :10RI
FR 3X(100yds build), :10RI

What the heck does that mean? Coach Mike O’Toole, of Longmont Masters Swimming, points out that a “build” happens within an individual effort, while “descend” refers to an entire set, or sub-set. In this example, you are swimming three, 100-yard freestyle efforts, with ten seconds rest between each 100.

In the first example, 3X100yds descend, the total time of each 100 should “descend,” meaning the overall time for the second 100 should be faster than the first, and the overall time of the third 100 should be the fastest of all.

In the second example, each 100-yard freestyle effort should “build” in terms of effort, from when you push off the wall until you finish. So your first 25 should be the easiest, the second 25 faster, etc., with the last 25 the hardest/fastest. The total time for each 100 may be the same, but the pace within each 100 is what changes.

It’s helpful to think of “building” in terms of effort, and “descending/ascending” in terms of time.

According to

“Descending” and “ascending” refer to swimming increasingly fast through a set (descending) or starting fast and then getting slower through a set (ascending).

And now for this week’s DBTS (“Don’t Be That Swimmer”): During a masters swim workout, be sure to leave a full five seconds between you and the swimmer in front of you. If you leave the wall early, you are benefiting from the draft of the person in front of you, and you will likely catch them. This does not mean you are faster. It just means you are drafting. And they will silently hate you for being right on their feet the whole workout. If you leave a full five seconds between send-offs, and then you are consistently catching them, it is appropriate to ask to move ahead of them. This, by the way, is #2 on SwimSwam’s list of “Swimming Etiquette Don’ts”:

Monday Masters is a weekly feature of 303Triathlon. Have a swim tip, suggested topic, or question? Please send us an email.