USA Triathlon Board of Directors Elects 2018 Officers


TEMPE, Ariz. — The USA Triathlon Board of Directors elected four of its members to officer seats at its first meeting of 2018, held today in Tempe prior to the Triathlon Business International Annual Conference.

Barry Siff (Tucson, Ariz.) was re-elected as Board of Directors President, extending his tenure that initially began in 2014. Also re-elected was Treasurer Kevin Haas (Berkeley, Calif.), who has been serving in that role since 2014.

Staci Brode (Dallas, Texas), who served as Secretary from 2016-2017, was elected Vice President. Mike Wien (Marietta, Ga.), who served as Vice President from 2014-2017, was elected Secretary.

Siff has been involved in the triathlon community for nearly 30 years — first as a competitor, then as a race director and coach. He first joined the USA Triathlon Board of Directors in 2012, has been a member of the ITU Executive Board since 2014, and represents the U.S. on the CAMTRI (American Triathlon Confederation) Executive Board. He is also a USA Triathlon Level I Certified Coach.

“I am proud to continue in my role as President of the USA Triathlon Board of Directors, especially as we carry out our Strategic Plan focused on collaboration and growing triathlon participation nationwide,” Siff said. “I know my fellow officers are equally committed to providing leadership and direction as we advance USA Triathlon’s mission. Most importantly, our collective passion for the sport will guide us in making decisions that help our multisport community thrive.”

“Each elected officer brings a wealth of experience and an innovative mindset to the USA Triathlon Board of Directors,” said Joel Rosinbum, an Elite Athlete Representative on the Board and Chair of the Nominating and Governance Committee. “I am confident in the leadership team’s abilities to take on the opportunities and challenges that our sport faces today, and I look forward to working alongside each of them in the year to come.”

Haas has been a member of the USA Triathlon Board of Directors since 2013. He previously served as the Collegiate Committee Chair, Conference Commissioner for the West Coast Collegiate Triathlon Conference and President of the UC-Berkeley Triathlon Team. Haas holds a Ph.D. in Chemical Engineering from UC-Berkeley and is the Director of Bioinformatics at Counsyl Inc., a health technology company that offers DNA screening for diseases that can impact men, women and their children.

Brode has been a member of the Board of Directors since 2015, and is the Board liaison to the Race Director Committee. She is a USA Triathlon Level 2 Certified Race Director who has been producing triathlons since 2004. Brode is the President of Playtri, overseeing race production for more than 25 events as well as overall operations of the company, which also includes retail stores in the Dallas-Fort Worth area. Through Playtri, Brode is also involved with coaching and group training programs, youth programs and triathlon camps. She runs her business with her husband, Ahmed Zaher. She has two sons, Ali, 10, and Aiman, 6.

Wien joined the Board in 2013 and served as its Vice President from 2014-2017. He spent 28 years in senior marketing leadership positions at Frito-Lay, Pepsi, Omni Hotels, CitiBank and Deloitte. Wien left the corporate world 15 years ago to become a professional speaker, a marketing professor at Georgia State University, a consultant and a dedicated triathlete.

As mandated by USA Triathlon Bylaws, the officer seats — President, Vice President, Secretary and Treasurer — are elected by the members of the Board of Directors with the vote taking place at the first meeting of the year following a general election.

Rocky Harris Named USA Triathlon Chief Executive Officer

COLORADO SPRINGS, Colo. — Rocky Harris, a multifaceted professional sports executive and collegiate athletics administrator, today was announced by USA Triathlon President Barry Siff as the new Chief Executive Officer for the National Governing Body.

Harris, who was named to SportsBusiness Journal’s prestigious “Forty Under 40” list in April, spent the past five-plus years as an athletics administrator at his alma mater, Arizona State University, and comes to Colorado Springs with two decades of experience across professional and collegiate sports, as well as the corporate sector. An age-group triathlete, Harris has been instrumental in helping grow triathlon at the collegiate level and has been recognized for developing and implementing innovative initiatives throughout his career.

“The USA Triathlon Board of Directors is unanimously enthusiastic about welcoming Rocky to help lead our sport forward here in the U.S. and on the international stage,” said Siff. “Rocky brings 20 years of demonstrated leadership in key areas consistent with our new strategic plan: building collaborative partnerships, listening and working closely with key constituents and stakeholders, and being an inspiring leader of people. His passion for triathlon is extremely high, and we are confident he can help grow our sport in an effort to make a healthier America.”

“I want to thank Barry, the USA Triathlon Board of Directors and members of the hiring committee for the opportunity to work with a sport I’m truly passionate about and to serve the triathlon community,” Harris said. “I look forward to furthering a culture of excellence at USA Triathlon and working alongside the talented staff already in place who share my belief in triathlon’s special ability to bring people with different backgrounds together from across the world. The chance to take a sport I love and make it accessible to all communities and relevant to all generations, as well as build upon USA Triathlon as an inspirational and innovative brand, will be an exciting and fulfilling challenge. I’m proud of the progress we’ve made at ASU and confident the athletics department is set up for long-term success under Ray Anderson’s leadership.”

Harris and the USA Triathlon Board of Directors have already identified a number of priorities to advance the organization’s strategic plan, including creating collaborative partnerships within the sport and enhancing technology to engage new audiences. Additionally, Harris will look to collaborate with the High Performance department in support of the U.S. National Team, and find ways to increase value for members, coaches, race directors, clubs, elite athletes, volunteers, officials, corporate partners and others touched by the sport.

Harris’ role at ASU evolved throughout his tenure, with his most recent position as Chief Operating Officer, a role that included direct oversight of the strategic planning, implementation, administration and day-to-day operations of Sun Devil Athletics.

“Simply put, Rocky is not only one of the best administrators I have worked with in my career, but he is also one of the most well-rounded individuals I know,” ASU Athletics Director Ray Anderson said. “He is passionate, genuine, dynamic and strategic, and his unique skill set and perspective will undoubtedly help him flourish in this new role.”