editors note: Barry Siff, for those newer to triathlon or Colorado, has had a major impact on the sport of triathlon. For years he headed 5430 which produced iconic races such as the Boulder Peak (now owned and run by Without Limits, Info here)
We at 303Endurance Network wish him the best in his future endeavors and thank him for his contribution to our sport and his kindness throughout the years.
PrintAPRIL 15, 2019, 11:59 A.M. (ET)
USA Triathlon today announced that Barry Siff has resigned as President of the USA Triathlon Board of Directors, effective immediately, in order to accept the role of Chief Executive Officer for USA Team Handball. It is a full-time, paid staff position for the National Governing Body in the U.S. Olympic Movement.
Jacqueline McCook, Vice President of the Board of Directors, has accepted the role of interim President.
Siff joined the USA Triathlon Board of Directors in 2012, and was elected President in 2014. A former race director, he was integral in identifying and advancing USA Triathlon’s key organizational priorities, including development of the current 2020 Quad Strategic Plan. Siff also led the hiring process for Rocky Harris, who was named USA Triathlon’s CEO in August of 2017.
“I have been a triathlete since 1986, and it has been an incredible honor and privilege to help lead USA Triathlon as its Board of Directors President for the past five years,” said Siff. “The current team at USA Triathlon is truly world-class, and I leave knowing that we have laid an incredibly strong foundation to achieve its mission of growing, inspiring and supporting the triathlon community.”
A champion for gender diversity within USA Triathlon governance, he helped to exponentially increase female representation on the Board of Directors. Siff also added an integral perspective to the Board as a former event organizer, and was a strong voice for all race directors while pushing the organization to better serve this key constituency group.
As a member of the Executive Boards of the International Triathlon Union (ITU) and the American Triathlon Confederation (CAMTRI), Siff has served on several committees guiding the global direction of the sport over the last two years. His roles with the ITU and CAMTRI remain unchanged moving forward. Similarly, Siff was USA Triathlon’s top international ambassador, and directly supported triathlon development programs in Africa and Panama.
Siff was also a driving force for USA Triathlon’s ambitious efforts to grow participation and expand awareness for the sport — highlighted by the launch of the unprecedented Time to Tri initiative in partnership with IRONMAN, as well as the Legacy Triathlon, a new event leading up to the LA 2028 Olympic and Paralympic Games and set to debut this July in Long Beach, California.
Siff, who currently serves as Chair of a newly formed group comprised of Board Chairs from U.S. Olympic National Governing Bodies, has been an integral part of the multisport scene since 1986 as an athlete, coach, race director, writer and executive leader. He first became involved with USA Triathlon in a volunteer leadership role in 2009 as Chair of the Race Director Committee.
“Barry Siff has made an indelible impact, both in the U.S. and internationally, during a span of nearly 30 years in multisport,” said Harris. “USA Triathlon has been incredibly fortunate to have such a passionate and dedicated leader at the helm of its Board of Directors, as well as his innumerable roles over the years. We are grateful for his service and passion, and we know that he will remain an integral part of the triathlon landscape for the foreseeable future.”
“Under Barry’s leadership, USA Triathlon has focused on better serving each of its constituent groups, as well as creating meaningful programs and initiatives to grow the sport, and investing resources strategically to ensure long-term, sustainable success,” said McCook. “Barry has always brought his unbridled enthusiasm, dedication and passion for the sport to his role as Board President, and for that we are extremely grateful. I look forward to working with the Board, Rocky and his team, to continue our work to grow, inspire and support our amazing triathlon community as I step into the role of interim President.”
McCook has served on the USA Triathlon Board as an Independent Director since 2013. She was elected the first-ever President of the Board of Directors for the USA Triathlon Foundation in 2014, and served in that role until 2018. McCook brings significant consumer-facing strategic, marketing and operational experience to the Board. She has served in senior executive positions in the consumer foods, retail and restaurant industries, including with PepsiCo, YUM! Brands, Diageo and ConAgra Foods.
Her professional career also includes the consulting firm, McKinsey & Company; the national retailer, Target; and the investment-banking firm, Morgan Stanley. McCook received her Bachelor of Arts in international relations from Stanford University, and her Master of Business Administration with honors from the Harvard Business School. She completed her first triathlon in the early 1990s, and was a founding member of the Stanford Women’s Water Polo Team.