Ironman Launches North American 5K Event Series

Friends & Family 5k Event Series presented by IRONMAN to coincide with select 2017 IRONMAN and IRONMAN 70.3 events across North America

TAMPA, Fla. (June 1, 2017) — IRONMAN, a Wanda Sports Holdings company, announced today the addition of its new Friends & Family 5k Event Series presented by IRONMAN. The 5k events which will be available alongside select events across IRONMAN® and IRONMAN® 70.3® triathlons in 2017. The creation of the series comes on the heels of a successful pilot in 2016 in which both IRONMAN Louisville and IRONMAN Arizona hosted 5k events during race week.

IRONMAN competitors, supporters and spectators will now be able to enjoy a fun run side-by-side as part of race week festivities by participating in one of the nine 5k events at the following 2017 event locations: IRONMAN 70.3 Syracuse, IRONMAN 70.3 Racine, Subaru IRONMAN Canada/IRONMAN 70.3 Canada, IRONMAN 70.3 Boulder, IRONMAN Coeur d’Alene, IRONMAN Wisconsin, IRONMAN 70.3 Superfrog, IRONMAN Louisville presented by Norton Sports Health and IRONMAN Arizona. The Friends & Family 5k Event Series presented by IRONMAN will take place up to three days before each IRONMAN or IRONMAN 70.3 event with the exception of IRONMAN Coeur d’Alene, which will take place on race day.

“The creation of this new series gives our athletes and their supporters of all skill levels an opportunity to really enjoy the beautiful scenery of our race locations and take part in the environment that is created during race week,” said Shane Facteau, Chief Operating Officer at IRONMAN. “Holding a 5k race around the already robust IRONMAN and IRONMAN 70.3 events further strengthens an already exciting schedule of the race week activities and we look forward to bringing this to additional cities in the future.”

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