303Radio Presents: The Voice of Ironman, Mike Reilly: “Dreams really do come true”

The voice of IRONMAN, Mike Reilly joined 303Radio and shared many stories about why he loves IRONMAN so much. Learn about his respect for the brand, and the athletes. Learn his thoughts on the Colorado culture, living in the moment, and what he his thinking when he sees athletes finishing. Understand his genuine spirit and why you “feel” him when he says, “You are an Ironman” – he really means it! He says there are two keys to success: 1) When “ego is not involved with what they are doing,” and, 2) “How the greatest thing we as people can do is make someone happy.” So much wisdom from Mike on life!

Check out the Boulder Peak Recap Video!

Relive and feel the energy from one of the most exciting events of the year, the Boulder Peak Triathlon! Video by Kenny Withrow (Sponsored by: CLIF Bar, Audi Flatirons – Boulder, Colorado Multisport, 303Triathlon, Lorissa’s Kitchen, Rudy Project, blueseventy)

2017 Boulder Peak from 5280 ELITE on Vimeo.

Get Psyched for the Peak @ CMS

“Get pysched for the Peak” at Colorado Multisport

2480 Canyon Boulevard # M-2 Boulder, Colorado 80302
Date: Wednesday July 5th
Time: 6:00pm with an informal happy hour – beer being sponsored by Ska Brewing

Speaker Line-up:

5430 Founder and Without Limits partner Barry Siff  will kick things off with a lively panel discussion including:




Coach to the Pros & Team Sirius Siri Lindley – author of “Surfacing: From the depths of self doubt to living big and living fearlessly,” Founder of Believe Ranch and Rescue







D3’s  Mental Training Coach Will Murray –  USA Triathlon-certified coach specializing in mental conditioning, and will lead participants in three fast, effective techniques for reducing pre-race jitters, addressing negative self-talk and arriving at the start line in peak mental condition.





Skirt Sports  – owner and former pro Nicole DeBoom – past overall champion and back racing for the first time as an age grouper this season!


Local Pro Cam Dye past Champion


and more!


RSVP HERE as space is limited – the event will be capped at 75 people

More info on The Peak and the 5430 Triathlon Series here

Get Psyched for the Peak at CMS



Speaker Line-up:
5430 Founder and Without Limits partner  Barry Siff will kick things off with a lively panel discussion including:

  • Coach to the Pros & Team Sirius Siri Lindley
  • Mental Training Coach Will Murray
  • Skirt Sports owner and former pro Nicole DeBoom
  • Local Pro Cam Dye (past Champion)

and more!

RSVP HERE as space is limited – the event will be capped at 75 people
More info on The Peak and the 5430 Triathlon Series here


Follow 303Triathlon this Weekend

IRONMAN Boulder week is so fun!

We love the community that shines in our home town this week.  Be sure to follow us for all the action through the weekend.  The 303 staff and ambassadors will be every where all weekend starting at yesterday’s events, today’s athlete check in and pro panel, UPR, Opening Ceremonies, race day excitement, awards and Kona slots on Monday.


Follow us on Facebook and Twitter @303Triathlon


Here’s a quick look at Thursday’s activities.


Rinny, Mike Reilly and Kristine Reinhardt-Pence at the IRONMAN Foundation and Paradox Sports in beautiful Eldorado Canyon State Park.


IRONMAN staff love their jobs!




At this year’s IRONMAN Boulder, Colorado athletes not only represent our great state to the rest of the triathlon world, but are included in IRONMAN’s Team Colorado, with special swim caps and 303 adorned race bibs for easy spotting by media and photographers… thanks to all the IMBoulder volunteers who help make this happen, along with uber race director Tim Brosious and of course Dave Christen!



Thursday Stroke & Stride is never uneventful!



Pease brothers, tandem team racing Sunday, at Big Ring Cycles


And every one loves a good story time, especially when Mike Reilly, the Voice of IRONMAN, is telling the stories.


Weekend Preview: IRONMAN Boulder Weekend

Triathlon Events

Thursday June 8th


Stroke n Stride

Boulder Reservoir

Meet Kyle & Brent Pease and Get Inspired


Storytime with Mike Riley


Friday June 9th


IM Boulder Opening Ceremonies

City Park Bandshell, Boulder

Saturday June 10th


United Health Care IRONKIDS Fun Run

Boulder High School, Boulder

Alison Dunlap Beginner MTB Skills Clinic

Colorado Springs

Sunday June 11th




IRONMAN Boulder Watch Party

Boulder Reservoir

XTERRA Lory Pre-ride

Lory St. Park, Ft. Collins

Alison Dunlap Beginner MTB Skills Clinic

Colorado Springs

USAT Athena & Clydesdale National Championships

Grand Rapids, Michigan

Cycling Events

Thursday June 8th


BVV Track Night


Haute Route Recon


Friday June 9th


MTN Enduro


Saturday June 10th


Death Ride Tour VIII



The DEATH RIDE Tour VIII Ride to Defeat ALS is a fundraising event to support the Rocky Mountain Chapter of the ALS Association along with the Blazeman Foundation, WAR on ALS.  The DEATH RIDE Tour covers 235 miles over three days with about 16,500 feet of elevation gain.This is very challenging bike tour and designed only for cyclist who have trained.  Every year, 5,000 individuals in the United States are diagnosed with ALS. Through cycling tours and your generous donations, our non-profit organization raises funds to help combat this serious illness.


Face book page here

Alison Dunlap Beginner MTB Skills Clinic

Colorado Springs

Ride the Rockies

June 10-17

WP Epic Single Track Granby Ranch XC

Winter Park

Salida Big Friggin’ Loop


Best on Hess

Castle Pines

Take a Kid MTN Biking Day


Sunday June 11th


Death Ride Tour VIII


The DEATH RIDE Tour VIII Ride to Defeat ALS is a fundraising event to support the Rocky Mountain Chapter of the ALS Association along with the Blazeman Foundation, WAR on ALS.  The DEATH RIDE Tour covers 235 miles over three days with about 16,500 feet of elevation gain.This is very challenging bike tour and designed only for cyclist who have trained.  Every year, 5,000 individuals in the United States are diagnosed with ALS. Through cycling tours and your generous donations, our non-profit organization raises funds to help combat this serious illness.

Face book page here

Death Ride Challenge


Avista Women’s Weekly Ride


Alison Dunlap Beginner MTB Skills Clinic

Colorado Springs

Ride the Rockies

June 10-17

Ridge on 38 Criterium and Beerfest

Wheat Ridge

USAC Talent ID Road Camp


BRAC Level 2 Junior Camp


Art by Bike Tour of Loveland


Ibis Demo at Full Cycle


Team Colorado Fun Run & Picnic

On April 30th at 3pm IRONMAN welcomes Team Colorado members and their families to its office located at 1795 Dogwood Street, suite 300 inLouisville for some picnic fun and a short run of either a 5k or 10k, a skills clinic and a chance to see some of the behind the scenes operations of just how an Ironman is staged and supported. The warehouse in Louisville supplies everything needed for all North American Ironman races. From pallets of Gatorade, to boxes of bags and stickers and kayaks, it’s all right here.


3pm run skills clinic by D3 Multisport, followed by a 5k or 10K run
4pm bike skills clinic
4:30 to 6pm food and fun with prizes.

After the run, race directors Tim Brosious and Dave Christen will grill food for all and Mike Ricci of D3 Multisport will offer a bike clinic focusing on navigating aid stations and some bike strategy relative to the course. Please bring your bike to practice grabbing bottles and other ideas to make your ride stronger.

Prizes will be randomly awarded to Team Colorado as part of the Strava competition in which ROKA  , Rudy Project, INFINIT Performance Nutrition, Lock Laces, Colorado Nutrition,  Colorado Multisport all contributed to those who completed the D3 Multisport Strava segment that is part of the Ironman Boulder course.

Read Do You Strava? here

But not everyone Stravas, so other swag and prizes will be there as well as part of the fun. Bring the family, there is even a basketball hoop at the warehouse and maybe Team Coloradans can show off their hoop skills–or the kiddos can.

The race is almost here, come socialize, relax have some good food, try to figure out what the water temperature is going to be (joking, but the most asked question ever)–you know talk about all that stuff triathletes worry about–or not, and just show up and enjoy your Colorado triathlon community.


If the weather doesn’t cooperate for out door activities, we’ll just move it inside the IRONMAN offices.


Event flier here

Tri Club Tuesday: New Boulder Triathlon Team – BTC Elite – Why this trend matters to athletes of ALL levels

303’s Dana Willett  spoke with Eric Kenney  about how he manages to land top-notch talent for his coaching services, the importance of tough love and humble pie, his newest venture – the BTC men’s elite triathlon team (and how he hand-selected each member), his non-negotiable Code of Conduct contract, and 120 seconds from the Lake Placid finish six years ago that he just can’t forget… and is a driving factor in his determination to solidify an official Elite race category.


Eric Kenney’s background & EK Endurance Coaching

Eric Kenney has been coaching a variety of endurance sports for almost 20 years. From east-coast rowing teams, to cycling, to alpine and ice climbing, to triathlon. Oh, and ski mountaineering racers – a growing sport in the U.S. But his primary focus today is triathletes, though he is quick to add he doesn’t have a preference for which sport he coaches, saying, “It’s not really about the sport or the level of an athlete’s competitiveness. It’s more about the athletes themselves, and how engaged they are going to be in their training. Conversations are usually the same, whether you have them with a pro, or someone doing his first Ironman. I just like working with athletes who do a good job, and enjoy super dialed coaching; those are the kinds of people I love working with.”

His largest venture to date is his coaching business, EK Endurance Coaching.


Through leading this large group of varied-abilities athletes, Eric has realized his niche for working with truly competitive individuals, regardless of where they fall on the racing spectrum. “Many of my athletes tend to be standout talents – that kind of amateur to elite athlete who has the ability to be a podium contender. And those athletes tend to be the most visible, so then I draw more clients who identify with that,” he says. “I enjoy working with all different ability levels because it makes me a better coach – as a coach, you have to recalibrate your head depending on your athlete. From Sam Long, who is a young pro and can handle an enormous workload, to someone else who might be in their first year of triathlon, making that time adjustment. I learn a lot from working with different levels of athletes. There are certain types of people you just click with right away and there are others that take more work… and so I’m always trying to be better in that sense, and give the athlete what they need.”

Sometimes what an athlete needs is a bit of tough love: “The needs and personality of a particular athlete can change; sometimes athletes need to push hard, and sometimes they need me to be hard on them. But that doesn’t work all the time. There are days you can’t be like that; days you shouldn’t be like that; that is a dynamic, changing thing. That’s also something I periodize into training; there are times during build up to a race when they need to be broken down a bit; everyone needs a bit of humble pie; other times they need to be built up, and need a bit of confidence. I try to do both, and work it in. No matter what, we’re doing this to have fun. Even for professionals, you have to have fun. Having a sense of humor and not taking yourself too seriously is a good attribute.”


BTC Elite powered by Colorado Multisport

The start of BTC Elite

So why form an Elite triathlon team? And why men only?
The answer to those two questions is one and the same: Vixxen Racing.

“I’ve been working with Liz West for a long time, and when she started Vixxen Racing she came to me and asked me to be their performance director for the team. If there’s anyone who could do it really well, it’s Liz. I am the team head coach and performance director. The farther we got into it (BTC Elite), it was obvious it was going to be a men’s only team because of Vixxen racing – I have no interest in starting a women’s team considering my involvement with Vixxen.”

Eric continues, “I’m a huge supporter of women in sport; I love that equalizing factor – when women are actually faster than men – it’s really intriguing to me.”

“Having my own team has come up every year for three or four years… usually in the fall. I’ll put it down on paper, and then I’ve always hesitated. But last year Lance started calling the EK Team the ‘Blue Train,” and it came up again. Liz was one of the first people I talked to about this to make sure this would work out,” he explains.

Once he’d brainstormed and run his ideas by West, he started considering athletes, and sponsors. “I have partners and company associations because of the things I love – no other reason. People like Steve Richards of CMS and Kenny Withrow… I wanted to bring some of the aspects of a true team like a cycling team into triathlon.” He adds, “I wanted a small group, an easily manageable group; I wanted it to be an elite development team because I feel there is a large gap between amateurs and professionals… I wanted to do more team work, and team coaching, and have everyone truly support each other. All while being a local, really small team. Everyone has each other’s phone numbers, trains together, has dinner together, and has a HOME.”

This concept of HOME and belonging comes up several times during our conversation, and obviously resonates for Eric. He explains, “That was my vision for the team. – I wanted to branch out farther than coaching an elite squad within my (EK Endurance Coaching) business, and create a home for those people looking to make a next step – even professionals. Colin (Laughery) had no home – now that he’s on the team, he’s received increased sponsorships, coached team workouts, camaraderie…There’s no home for a lot of these people – part of that is the nature of this sport – it’s not thought of as a team sport. But there’s so many positives of being part of a team.”


The relationship with Boulder Tri Club (BTC)

BTC Elite bears the Boulder Triathlon Club name, but it’s a name-only relationship: “We decided to name BTC Elite to give the club more promotion and more presence on that upper tier racing level. One of the problems with elite teams within a larger club, the elite team can take resources away from rest of club; we have completely avoided that by having our own sponsors. The elite team is providing this promotional aspect at a different level without taking anything away from the club.”


Colin Laughery and Edward O’Malley at Ironman Texas

How are athletes chosen for BTC Elite Team?

All BTC Elite members are hand selected. Eric explains, “I want to keep it small, in the range of about ten members.”

And what parameters does Eric use to select members?

“Well, it really comes down to character,” Eric says: “I wanted to have the nicest, classiest guys I could find to be on the team. The best ambassadors possible for the team, for our sponsors, and for our partners like BTC. This is priority #1, for sure. The Code of Conduct I have my athletes sign is first and foremost for being on this team. It’s a full page contract. Without that: no deal.”

The additional factors considered are #2, amount of racing, which races, ability to develop as an athlete; and #3, how fast you are.

“We have a pretty broad range of speeds and strengths on the team,” Eric points out. “Speed comes third because, if I was a sponsor, who would I want people to talk to? If I was an athlete new to the sport, who would inspire me? I want guys like that.”

He continues, “People know Colin Laughery, Conrad Rodas, Kenny Withrow – these are people who are very friendly, extremely easy to talk to, and love the sport they are in. They love all the other athletes. They are great ambassadors of the sport.”


Who are the team sponsors, and how are athletes & coaches compensated?

The major sponsors of BTC Elite are:
CMS – Title sponsor (The official team name is: “BTC Elite powered by Colorado Multisport”)
Felt Bikes
INFINIT Nutrition
EK Endurance Coaching

Athletes wear the team kit 100% of time, and no one is getting paid any money, including Coach Eric Kenney. Eric adds, “All of these sponsors on the team are in place because they are the best – I sought them out because these are products I believe in, credible products. I’m at RallySport because it’s the best gym. I reached out to CMS because they’re the best, and I trust them. I wanted to get everyone on a Felt – the best tri bikes out there – so I asked, “what’s it going to take?’ That’s how our sponsors came to be.”

And, no one on the team is getting paid by the sponsors – “So the athlete comments are genuine,” Eric says proudly. “We have the best everything.”


Wait, you’re not getting paid? Why are you doing this?

“I get to work with a great group of athletes,” Eric says altruistically. And then he adds, “You can call this giving back to the sport. I want to build this elite field. Currently no one races elite – there’s age groupers and pros… There are dozens of guys in the area who should be racing elite – it would make the entire sport better, and it would make the entire ranks better.”


Please explain the “Elite” category

“A team like BTC Elite or Vixxen is a lot more accessible and more reachable than the pro field… When you see someone above middle of the pack, or top 20 age group, those athletes can reach elite. It’s within their reach. My goal is to develop this elite/amateur level of racing – at some smaller local races you can see this in the results – the top finishers are minutes ahead of the next racers – they should be racing elite.”

Not to mention being more spectator-friendly, and a racing category that is “aggressive and extremely fun spectacle of triathlon,” according to Eric.

“The teams like this should be extremely fun to watch, and also extremely accessible; they should be incredible ambassadors for the products they are using,” Eric defines.

So many smaller, local races (like Without Limits, have an “Elite” category. BUT, Ironman doesn’t have Elite category; so… what about that?

“I think the Ironman brand of races are really missing that level. There is nothing between amateurs and pros – they don’t have elite category and the rolling starts really eliminate ‘racing,’ and so I think there’s a lot of room to have an elite category, a ‘racing’ category – people who are trying to compete and get on the podium and go to Kona. All of those athletes – elites – should come to the front of the line. I think Ironman should have an elite category.”


An edge-of-your-seat, nail-biting Ironman Finish Story… that eats at Eric Kenney to this day.

Eric underscores his enthusiasm for an Elite category through the telling this story…

“In 2011 I raced Ironman Lake Placid, and the age group below me was men 30-34. There were five spots to Kona that year, and – get this – the 2nd place through to 7th place spread between those six guys was TWO MINUTES – six guys, in a 9-hour, 45-minute race. Five spots to Kona, no roll-down. That’s the story I want to hear: guys running shoulder to shoulder – who’s going to make it, who isn’t. There’s an insane, epic, remarkable story in there. That’s incredible.

“Some guy got the last Kona spot by 20 seconds in a ten-hour race. That to me is just as crazy as the Raelert-Macca finish at Kona… that is the same level or interest for me.”

Eric’s desire to elevate interest in the sport of triathlon, both for the competitors and the spectators, underscores his effort to establish the local, elite level of racing. He says, “I want to make that professional field better, make it deeper… We’ve got the races here in Boulder – we have the Peak – HELLO! – and I think there are more Gwen Jorgensens out there, but we’re not going to find them in our current state. We have the best college tri team here in the state – these athletes need to have a place to go once they graduate. Maybe they’re not ready to go pro right out of the chute; maybe they’re worried about getting crushed because they’re not quite there yet. It doesn’t make sense to put them in the 25-29 amateur field and have them mop up everybody – That’s not going to work…

“An elite team would give them a HOME.”

BAM Injury Prevention Night at Colorado Multisport

Colorado Multisport is hosting a common injuries and prevention night for Boulder Aquatic Masters (BAM).

The clinic night will feature a local PT from Alta Physical Therapy. They will be discussing the common injuries seen in triathletes. Additionally, they will talk through the seemingly unconventional ways to assess injury, with the consideration that the location of the pain is often not the source of the injury. This amazing insight should be a great way to really understand your own body and how to provide feedback to any therapist, body worker, or trainer on what you are feeling. Understanding that the site for injury may not be the source of the problem will also help you keep an open mind to why therapists may treat other areas of your body which you may not have thought was the correct place to treat.

So join us for a great night of learning. Bring all your body and injury related questions so you can keep your body out of pain and achieve your 2017 goals!


  • Date: Thursday, April 6
  • Cost: FREE
  • Time: Mingle 6-6:30, Talk at 6:30-7:30pm
  • Bring: Yourself and injury questions
  • Place: At Colorado Multisport

We look forward to seeing many faces we know and meeting those of whom we don’t know.