A Record-Breaking IRONMAN World Championship – On Course & Online

by Andrew Messick, CEO at IRONMAN

 

We had a great week, a triumph, a day and race for the ages. Simply put, it was marvelous.

 

Madame Pele blessed us with perhaps the best weather in our championship history; our athletes took advantage of her gift. Records were smashed in all aspects of the race and we saw the oldest finisher in our history – Hiromu Inada from Japan, 86 years old.

 

 

After celebrating 40 Years of Dreams, Saturday’s race was seen by more people than any edition in history, and in more places. That’s not easy when you’re broadcasting from an island, in new formats. Our partnerships with Facebook Watch, NBC Sports, ASO and BCC redefined broadcast excellence in our sport and gave us an unrivaled platform for our brand.

“This year we grew our live online viewership from 1.2 Million views in 2017, to 20 Million views in 2018 on Facebook Watch. That’s 16x!”

 

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