Our readers will remember Coeur Sports as "triathlon gear to make your heart sing." (Read the back story here.)
Announced today, COEUR Sports, "the most comfortable clothing in the marketplace for female athletes," has joined forces with Colorado retail outlet TriBella Women's Multisport and also become a title sponsor for two local all-women triathlons, the June 28th TriBella Triathlons and the August 10th Outdoor Divas Triathlon. Their "line of women's triathlon tops, triathlon shorts, cycling gear, running, compression and lifestyle apparel" is available at TriBella Women's Multisport.
"When it came to our TriBella Triathlons and Outdoor Divas Triathlon we couldn't be more excited to have COEUR Sports on board. It's finally a women's line that has the fit, versatility, and style that so many of our athletes have been searching for over the years. COEUR's aesthetic is East Coast Preppy meets West Coast Chill, which parallels they way we would describe the experience of our events, making it a perfect match." - Lance Panigutti RD-co-owner Without Limits