30 DAYS TO KONA: Sponsor Spotlight: INFINIT

Founder and CEO, Michael Folan, had a goal when he set out to create a better sports drink. As a ten-time Ironman finisher, he knew the product had to provide enough calories, sodium, be easy on the gut and taste good. Plus, it had to make race day nutrition simpler, eliminating the guesswork of: When did I take my last salt tablet?.. Did I eat enough gels this hour?.. How much did I drink?

INFINIT Performance Nutrition specializes in providing customizable nutrition-solutions that naturally maximize the performance of athletes worldwide. We stand by our decade-long commitment of developing products based on the most current sports science research, and made with only the highest quality ingredients, free from artificial colors, sweeteners, and preservatives.

INFINIT’s unique customizable system gives athletes the ability to design their own sports fuel formulas, made with all-natural ingredients, to their exact specifi

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ns. Developed with the patented Osmo-FIT™ system, INFINIT products and formulas are designed to be isotonic and easy to digest, even in the most grueling conditions.

Kona is the biggest stage for all Ironman racing. The ultimate goal is to earn that spot on the start line in Hawaii. You can not be successful at the Ironman distance, without spot on nutrition to fuel you. In Kona, you will face the most grueling, hot, humid conditions and you need to be well fueled and hydrated. Our product offers this as a very simple, all-in-one drink. When it is that hot and you are pushing as hard as you can for hours on end, the last thing you want to worry about is choking down a gel, or unwrapping and chewing a bar. With INFINIT, all you have to do is focus on drinking your mix and moving your body one pedal and one stride at a time.

INFINIT’s founder and CEO Michael Folan’s offers his advice, “I’ve raced Kona two times, 1997 and 2004. IF you have a chance to be top 5 in your age group, then worry about nutrition, sleep, taper and your position at the swim start. Make sure your tires are pumped up to 120 and caffeinated INFINIT is on your bike and run special needs. Go lik

e hell on the swim, pound the bike and then bring it home in the marathon.”

“For the other 95% of us…take time to ENJOY the day and worry less about your times. Spend every morning down at dig me beach watching all the people go by. Go for long swims by yourself. Spend way too much time at Lava Java and drink way too much delicious coffee. Drive to Hawi and see the black and green beaches. Run in your underwear. Go to the little blue church, Mark and Dave do.”

“On race day…just look around and let it all soak in. Body marking. The cameras. The Pros. Getting in the water. The locals blowing conch shells on longboards. The sunrise over the volcano. How far that last buoy really is. The roar of huge crowds on the shore for the pro start and the NBC helicopters buzzing over-head. Encourage your fellow competitors. SMILE, wave, thank the volunteers and acknowledge the crowds.

Most importantly, BE PROUD of your accomplishment. Just getting to the line makes you one of the few among thousands that try”.

“20 years after racing Kona, I never think about my finish times. However, the memories of those 2 weeks are still etched in my minds eye because I was there not to race, but to be a part of a once in a lifetime experience.”

We have quite a few of our sponsored athletes based in Colorado and their love for our product has helped to rapidly spread word about what INFINIT can offer. These pros and sponsored athletes will be using INFINIT: Andy Potts, Lesley Smith, Matt Chrabot, Kayla Bowker, Eric Engel, Craig Richardson, Taylor Tichenor.

At the end of the day, we are athletes helping athletes. INFINIT Nutrition was founded by endurance athletes. Athletes who—in a nutshell—realized that the difference between a good race and a great race is nutrition. We really do understand what athletes struggle with out there, and we put the same level of detail and care into your nutrition plan as we know you put into your training.

We understand that every athlete is different. Our experienced and knowledgeable Customer Support Team is dedicated to help each individual athlete perform better and achieve their personal goals. We work with each customer to solve their unique nutritional challenges through personalized fuel & hydration formulas that eliminate the need for any bars, gels, or food when competing.

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